Website strategy connects an organization’s business goals, audiences, content and technology before design begins. For organizations with complex services, large amounts of content or multiple audiences, this early planning helps determine what the website needs to communicate, how information should be organized and what users need to accomplish.
Step 1: Discover
Listen • Research • Explore
Our design process begins with getting to know you and learning as much as possible about your business, industry and audience. We identify your priorities and business goals and determine a strategy to best drive home results.
Step 2: Plan
Define • Whiteboard • Sketch
The planning stage is where we audit existing content, develop new content strategies, and produce critical early planning documentation such as flow charts, site architecture, mood boards, user profiles, database documentation, tech specifications and more.
Planning for Complex Organizations
Websites become especially challenging when an organization has multiple audiences, services, markets, locations, projects or large amounts of existing content. We work through these relationships early – determining how information should be structured, how different audiences find what they need, and how content and technology can support the organization as it evolves.
Our website strategy work may include: Stakeholder Discovery, Analytics Review, Content Audits, Competitive Research, User Journeys, Information Architecture, Content Strategy, Technical Planning, Search and AI Discoverability, and analytics and success metrics.