How Transfuture helped STV bring clarity to a complex portfolio of engineering expertise through a modern digital platform, intuitive navigation, and intelligent search.
The Challenge
As STV expanded its capabilities across engineering, architecture, and infrastructure, its website struggled to reflect the scale and sophistication of the organization. An increasingly complex portfolio of services, markets, and projects made it difficult for prospective clients to navigate its expertise and appreciate the full breadth of its capabilities.
STV needed more than a visual refresh. It needed a modern digital platform that could bring clarity to its offerings, communicate a cohesive story, support business development, and evolve alongside the firm.
SERVICES PROVIDED
- Website Planning & Strategy
- WordPress Development
- Web Design / UX & UI
- Web Accessibility W3C/WAI
- AI Search & Discoverability
Strategy & Solutions
We approached the redesign as an opportunity to bring greater clarity, cohesion, and intelligence to STV’s digital presence, combining strategic planning, intuitive design, and advanced technology.
Flexible Platform
Built a scalable WordPress platform that empowers internal teams to manage content, expand capabilities, and maintain consistency across a growing organization.
Information Architecture
Restructured the website around how audiences explore STV’s services, markets, expertise, and projects, making complex information easier to navigate and discover.
Narrative & Positioning
Established a clearer, more cohesive presentation of STV’s capabilities, connecting its expertise and project experience to a unified organizational story.
Design System
Created a modern, flexible visual system that reflects STV’s leadership while ensuring consistency, accessibility, and usability across the website.
Custom Map-Based Experience
Designed and implemented a custom Mapbox-powered interface to showcase STV’s project footprint, transforming a static list into an interactive, exploratory experience.
AI-Powered Intelligent Search
Introduced STVie® intelligent sitewide search that helps visitors discover relevant projects, expertise, and insights across a large and complex content ecosystem.
Advanced Analytics & Dashboards
Developed custom GA4 dashboards and visual reporting to give STV clearer, more actionable insights into website performance. Segmented analytics track audience engagement, campaign referrals, emerging AI-driven traffic, and the effectiveness of personalized experiences, supporting more informed marketing and content decisions.
The Outcome
The redesigned website brings STV’s extensive capabilities, expertise, and project portfolio together in a cohesive digital experience that strengthens its brand and makes complex information easier to discover. Following launch, STV reported a 342% increase in average business-day views compared to the previous year.
The work has earned four SMPS New York Liberty Awards: the Award of Excellence and People’s Choice Award in 2025 for the redesigned website, followed by the People’s Choice Award and Award of Merit in 2026 for STVie, its AI-powered intelligent search tool.
Beyond these achievements, Transfuture continues to partner with STV on analytics, strategic enhancements, and ongoing improvements, ensuring its digital platform evolves alongside the organization.
Frequently Asked Questions
What are the challenges of redesigning a website for a large engineering firm?
Large engineering firms often have extensive portfolios spanning multiple markets, disciplines, and geographic regions. An effective redesign must simplify complex information, communicate expertise clearly, and create intuitive pathways for clients, partners, and prospective employees. For STV, Transfuture developed a scalable digital platform that brings these capabilities together in a cohesive experience.
How can AI-powered search improve an engineering firm’s website?
AI-powered search helps visitors discover relevant information without knowing the exact terminology used by an organization. For STV, intelligent search makes it easier to explore projects, services, and expertise across a large content ecosystem, improving access to information that might otherwise be difficult to find.
How can website analytics support business development and marketing decisions?
Advanced analytics help organizations understand how different audiences discover and engage with their websites. Custom GA4 dashboards can reveal patterns in content performance, geographic engagement, campaign referrals, and emerging AI-driven traffic, providing insights that inform marketing priorities and ongoing website improvements.
Why is WordPress suitable for large engineering and infrastructure organizations?
WordPress provides a flexible foundation for managing extensive content libraries, complex information architectures, and custom functionality. With thoughtful development and governance, it enables internal teams to maintain content efficiently while supporting continued growth, accessibility, and evolving digital requirements.