Are you a business that already has a website? Here are 5 simple questions to ask yourself:
1.They say your brand is what people talk about when you're not in the room. Are you happy with the current state of your brand?
2.An outmoded or poorly designed website can take an unknown toll on your business. Loss of reputation and sales are two common ways the wrong web presence can chip away at business growth. Do you believe your current website is a potential business liability?
3.People's expectations are higher than ever when it comes to design. And traditional forms of messaging often don't work in today's culture.
3.In a highly competitive market where smart messaging and contemporary design are key, do you feel that your competition has and advantage when it comes to their online presence?
4.Your brand and website need to project a sense of timely relevance in order to keep people's attention. While an active content strategy can be highly effective, if you aren't publishing content on a regular basis then the best approach might be to go lean.
4.Are you happy with the quality and relevance of your site's content?
5.Understanding your target audience is the most important factor when making design and messaging decisions. Who is your target audience?