Methodical + Intentional.

Our formal design process is rooted in our deep experience and systematic thinking. It is methodical and intentional with milestones for every stage and completion dates for every milestone.

No mysteries. No anxieties. We involve our clients in our process to ensure that at no time is there any ambiguity about goals and expectations.

01 / Discover

  • Listen
  • Research
  • Explore
  • Discover
  • Formulate

Our process begins with getting to know you and learning as much as possible about your business, industry and audience. We identify your priorities and business goals and determine a strategy to best drive home results.

02 / Plan

  • Define
  • Interview
  • Whiteboard
  • Cocktail Napkin
  • Sketch

The planning stage is where we audit existing content, develop new content strategies, and produce critical early planning documentation such as flow charts, site architecture, mood boards, user profiles, database documentation, tech specifications and more. In short, we’re setting the right foundation for a successful build.

03 / Create

  • Experiment
  • Imagine
  • Illustrate
  • Innovate
  • Design

Drawing from the knowledge we’ve accumulated and guided by an incredibly smart plan, the creation process unfolds across a series of iterative prototyping sessions. Once our initial concept is in place, we actively engage you in a process of review and refinement until the perfect solution is reached.

04 / Develop

  • Mobile
  • Data
  • Digital
  • Architect
  • Execute
  • Deploy

Our programmers are at the vanguard of changing technologies for the web. We harness the latest mobile and web development frameworks to assure seamless integration across iOS and Android while addressing such matters as hosting, security and compatibility. We take a “mobile first” development strategy with the belief that if it doesn’t work on Mobile, it doesn’t work.

05 / Launch

  • Alpha
  • Beta
  • Test
  • QA
  • Debug
  • Launch
  • Party

Never launch on a Friday, and never launch until thorough quality assurance testing has been completed. After weeks or months of development and testing, we migrate your web / mobile product to it’s new hosting environment. We conduct exhaustive functionality testing across all browsers and platforms to assure a flawless roll out.

06 / Measure

  • Track
  • Compare
  • Analyze
  • Adjust
  • Project

The success of any project is measured over the course of time. Increased rates of traffic, increased conversions and positively trending data all signal toward a successful outcome. Whereas exposing points of weakness, drop-offs and failures to convert don’t have to signal failure. We use this highly valuable information to pinpoint areas for improvement, to guide in adjusting strategy and identifying new user trends and behaviors.