Everland
Everland is a leader in climate mitigation benefitting communities, wildlife and forests around the world.
Overview
Transformative investment in forest communities is core to Everland’s mission to halt deforestation and climate change while safeguarding biodiversity. Their principal goals are reducing emissions from deforestation and forest degradation, and supporting forest communities.
Color
We kicked off our search for the ideal color palette by exploring cultural cues from regions where Everland works most intensely – Kenya, Guiena Bissau, and the Democratic Republic of Congo. We knew we were looking for a muted, conservative palette to match the tone of the site’s content. We also wanted a palette that would pair well with the visual content we knew we’d be working with.
Typography
We chose Stag Sans for its elegant Cyrillic practicality. It’s a font that is pleasantly readable in long form yet makes for bold, eye catching headlines. Blunt, rounded terminals give the font a muscular ability to scale.
Website Planning
Planning is the first stage in our process and also the most important. Defining, ideating, sketching, iterating, technical schematics such as user flows, site maps and wireframes. It is the blueprint that inspires the design.
Accessibility
Reaching the broadest possible audience is key to advancing the mission of any socially conscious business. Auditory, neurological, visual, and physical disabilities affect people indiscriminately. State and federally funded nonprofits are required to conform with WCAG 2.0 Level AA web accessibility guidelines.
Custom Mapbox Integration
Mapbox lets Everland publish geographic maps based on regional location data. Maps are able to plot the precise location of rain forests, lowland forests and savannas as well as the location of specific species such as mangroves and climate trends such as monsoon season.
Custom Photography
We had the fortune of working with breathtaking imagery by impact photographer Filip Agoo.
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