case study

Bard Early College

Bard Early College offers New York City public school students the amazing opportunity to get a head start on higher education.

Overview

Socioeconomics play an enormous role in a student’s higher educational options and the choices they make based on those options. Bard Early College bridges the gap by immersing high school students in authentic college study at zero financial cost. The result is an increase in college application rates and the lifelong benefits of higher education.

Challenge

BEC’s previous website served the organization well, but over time the site had become crowded with outmoded content and suffered from an overall weakened user experience.

Our solution was to perform an in-depth audit of all site content, marking what was relevant and archiving what was not. We then collaborated with BEC’s team to organize new content such as photos, videos and text. From this we produced a new content matrix and a fresh messaging strategy.

Messaging

We proceeded to ideate using several keywords and phrases to arrive at a simple, memorable positioning statement.

Accessibility

Reaching the broadest possible audience is key to advancing the mission of any nonprofit organization. Auditory, neurological, visual, and physical disabilities affect people indiscriminately.

State and federally funded nonprofits are required to conform with WCAG 2.0 Level AA web accessibility guidelines.

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Website Planning

Planning is the first stage in our process and also the most important. It’s where all the foundational decisions are made. Defining, ideating, sketching, iterating — we proceed through a formal process documented by technical schematics such as user flows, site maps and wireframes. It is the blueprint that inspires the design.

Interface Design

GigHero needed a UI design that was cheerfully optimistic and easy to use. It also needed to look and read as familiar to a New York City audience.

Once inside, the user experience is simple and intuitive with no extraneous features that interrupt the user from doing what needs to be done. Posting a job takes about two minutes, and applying for one is a 2-click process.

Home Page Design

Custom home page with clear messaging that instantly targets the New York City area.

Interior

View of the logged in Employer dashboard featuring multiple applicants to the job “Spanish tutor for 12 year old”.

Translation

 

Harnessing WordPress’ plugin technology and Google’s AI translation technology, we were able to convert the english language website into multiple language versions with ease. The result is neural machine translation with human level quality; editable; multilingual SEO-enabled search engine indexing.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent tristique blandit est, eget eleifend mauris maximus molestie.” Emily McClellen FOUNDER - GigHero

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